When it comes to generating more online exposure for the products or services you offer, there is no marketing tactic more powerful and fulfilling than pay-per-click advertising. By uncovering a few of our favorite PPC benefits, we’ll demonstrate why this approach works as well as it does.
1. PPC Can Generate More Traffic Since Google AdWords and other PPC platforms have the ability to target an audience based on relevant search terms, it’s little wonder that more people search for products and services after they’ve seen an advertisement. In fact, 67% of consumers who participate in a PPC campaign later search for the company’s products or services, and 24% of those searchers will make a purchase. In addition to generating more traffic, PPC advertising is also much more effective at reaching consumers with the most relevant search results (77%) than organic search results (64%).
2. PPC Advertises on Search, Display, and Social Media PPC advertising also lets you reach consumers in a variety of different ways. You can advertise on search engines like Bing and Yahoo!, on popular social media sites like Facebook and LinkedIn, and on highly trafficked websites in your market. However, the best aspect of PPC advertising is that your ads can be tailored and targeted to fit the specific needs of your target audience. For example, you can allow your ads to appear only on Google’s display network, or you can target users based on their location.
3. PPC is Easy to Scale One of the best benefits of PPC advertising is how easy it is for business owners to increase or decrease their budget for a campaign. When a campaign first launches, you can set a budget that fits your business and marketing plan. As your campaign progresses, however, you might find that certain ads or keywords are more successful than others. In this case, you can simply increase your budget for these ads or keywords.
4. PPC is More Cost-Effective Than Traditional Advertising PPC campaigns are significantly more cost-effective than traditional advertising formats like television, radio, or print. In fact, 51% of marketers say PPC campaigns are more effective than traditional advertising, and 74% say PPC is more effective than social media marketing. Another benefit of PPC advertising is that it can be optimized for the different platforms your potential customers use. In other words, if you discover that your ads are more successful on mobile devices than on desktop computers, you can scale back your ads on desktop and scale up on mobile.
5. PPC Can Generate Leads in Less Time One of the best benefits of PPC advertising is how quickly you can start generating leads. You can launch your campaign in just a few minutes, and you could have your first leads sooner than you think. In fact, 60% of businesses that use PPC advertising see an improvement in their daily leads, and 50% of companies see significant improvement within just 30 days of launching their campaign. With PPC, you have the opportunity to convert more leads into paying customers.
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